In the footwear design since graduating from LCF in 2003 with an award for fashion innovation and Drapers Young footwear designer of the year, Asher went on to learn his family trade designing shoes for a number of brands around the world, joining Vivobarefoot in 2009 to pursue his passion in sustainability, innovation and natural movement. Asher alongside his cousin Galahad is on a quest to create the perfect range of barefoot footwear to support as many people as live healthy lifestyles. In 2023 Asher launched the flagship innovation project, Vivobiome, made-to-measure, circular footwear system for personalised 3D printed shoes, which received over 80+ media coverages globally for a breakthrough innovation.